Our Story: The name B.Rich is derived from Bailey Richard. B.Rich is a streetwear-inspired lifestyle brand that fuses New York’s urban energy with a powerful message of empowerment and personal growth. The brand encourages individuals to chase their passion, embrace their authenticity, and redefine what it means to be truly rich. Rich isn’t defined by monetary value alone—it’s about cultivating a mindset and lifestyle that reflects confidence, ambition, and self-expression.

Slogan: "B.Rich in life: B.Rich in what you love" 

Vision: To empower individuals to live their fullest lives by redefining "rich" beyond money and focusing on what truly brings happiness, fulfillment, and success. 

Mission: To inspire, motivate, and empower people to pursue their passions, all while expressing their unique selves through fashionable, high-quality pieces that embody positivity and ambition.

"Rich" is whatever you perceive it to be, and I believe we all deserve to live a rich lifestyle - keshaunbrich